Apple products are famous for being simple and intuitive to use. As Steve Job’s said in Walter Isaacson’s book: “The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.”The iPhone has only one button on its face. The iPod has only a scroll wheel. You don’t need an instruction manual to operate either of these devices.
When Derek Halpern launched his blog Social Triggers, he took this advice to heart. When you visit his blog, there are only two things you can do:
- Read his content.
- Enter your email address and sign up for his newsletter.
And the results speak for themselves. In a little over one year, Derek has taken Social Triggers from brand new to over 12,000 subscribers.Yet so many blogs do just the opposite. They have navigation bars with too many options. The design of the blog is often cluttered, leaving the reader feeling lost and overwhelmed.
Do you want the reader to download your ebook? Connect with you on social media? Subscribe to your RSS? Make your blog more intuitive and pick the one thing you want your readers to do.
Source : http://www.problogger.net
